Benchmark communications
Ryco Promotes Air Filter Economy Gains
18th August 2009
Australia's leading air filter range is now benefiting from a sales promotion which tells how regular air filter changes can result in an up to 10 percent gain in fuel economy, and the claim is backed by realistic research.
The top-selling filter range is being supported by Ryco shelf wobblers, posters and counter mats as point-of-sale promoters for resellers to lift sales by pushing the fuel saving message.
The claim of an up to 10 percent gain in fuel economy is based on research carried out by Ryco working in conjunction with Herrod Motor Sport. The respected Independent engineering company based in Melbourne used air filters that looked relatively clean, tested fuel consumption over a normal driving cycle, fitted a new Ryco filter and repeated the test with the same degree of accurate fuel measurement.
"One of the most import aspects of what this research revealed is how misleading a so-called clean looking air filter can be," says Ryco¹s Marketing Manager Ross Lamb. "For both trade fitters and D.I.Y. enthusiasts, the slight discolourisation of the air filter can be very misleading as to the total performance of the filtration. The reality is the cost of the filter can easily be offset by the future gain in fuel savings. A lot of people have long thought that was the case, now Ryco has proven it.
Ryco has the largest range of air filters and, being the market leader, it is our responsibility to take the lead and give the trade a sound basis of technology which they can quote for cost-effective car care.
"The major positive out of all this testing is that we have confirmed by replacing a used air filter with a high quality Ryco air filter, consumers can save some major cash by improving fuel economy." Ross Lamb said.